Therapy: The Way a Man Would Do It

July 31, 2014

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Man Therapy is an interactive mental health campaign for men.   It employs humor to cut through stigma and tackle issues like depression, divorce and anxiety. The campaign features the fictional Dr. Rich Mahogany, described by Adam Newman in the New York Times as “an affable, mustachioed, middle-aged man whose personality might be described as Dr. Phil meets Ron Burgundy.”